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“Crowdsourcing,” “Freeloading” … Whatever You Want to Call It — It Works

Tomato, tomato. Right? That’s like crowdsourcing and freeloading in many cases, if we’re being honest. Crowdsourcing isn’t necessarily a negative thing in every case though. In this article, we’ll learn about crowdsourcing — who does it? Why do they crowdsource vs. using other means of obtaining media and information? Before we dive into how a brand can benefit from…