Communication Doesn’t Have to be so Ruff

Photo provided by Roman Kraft via Unsplash

We’ve all seen them… the gut-wrenching, heartstring-tugging animal fundraising commercials with the sad, malnourished, neglected dogs that are in dire need of a better living situation and sustenance. The music is dramatically emotional, and truth be told, sometimes those commercials are almost too hard to watch. The message the company is trying to send is asking for donations to help support these and other animals…



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