Sometimes, having two ways of doing things is better than one. For example — consider a potato. There are multiple ways to slice and dice it, but let’s be honest — potatoes are delicious fried (McDonald’s fries, I’m looking at you!), they are scrumptious mashed (my stomach just growled thinking…

Could you imagine yourself in a different lifetime dating back to several hundred years ago, where communication looked exclusively like face-to-face conversations only? Life back then must have been one major game of telephone, where stories were passed on solely through word-of-mouth, and up-to-date information was simply a non-existing thing…

We’ve all seen them… the gut-wrenching, heartstring-tugging animal fundraising commercials with the sad, malnourished, neglected dogs that are in dire need of a better living situation and sustenance. The music is dramatically emotional, and truth be told, sometimes those commercials are almost too hard to watch. The message the company…

Everyone has an opinion, but — is everyone heard? As most of us are aware (and can relate to ourselves!) many audiences have selective hearing. You have the mass media, and then the opinion leaders — people who follow news closely. …

Have you ever squeezed drops of food coloring in a clear glass of water? You drop a couple drops of red, when the intention of the water vibrantly changing color. Red suddenly seems boring, so you manipulate the original outcome by adding a couple drops of blue. What do you…