Alexandra Niblett

Apr 4

Research Methods, and Potatoes

Sometimes, having two ways of doing things is better than one. For example — consider a potato. There are multiple ways to slice and dice it, but let’s be honest — potatoes are delicious fried (McDonald’s fries, I’m looking at you!), they are scrumptious mashed (my stomach just growled thinking…

4 min read

Mar 6

The Strengths and Weaknesses of McLuhan’s Ideas

Could you imagine yourself in a different lifetime dating back to several hundred years ago, where communication looked exclusively like face-to-face conversations only? Life back then must have been one major game of telephone, where stories were passed on solely through word-of-mouth, and up-to-date information was simply a non-existing thing…

5 min read

The strengths and Weaknesses of McLuhan’s Ideas

Feb 7

Communication Doesn’t Have to be so Ruff

We’ve all seen them… the gut-wrenching, heartstring-tugging animal fundraising commercials with the sad, malnourished, neglected dogs that are in dire need of a better living situation and sustenance. The music is dramatically emotional, and truth be told, sometimes those commercials are almost too hard to watch. The message the company…

3 min read

Communication Doesn’t Have to be so Ruff

Jan 23

In Theory… The Power of Influence is Mighty

Everyone has an opinion, but — is everyone heard? As most of us are aware (and can relate to ourselves!) many audiences have selective hearing. You have the mass media, and then the opinion leaders — people who follow news closely. They essentially become looked upon as “experts,” and more…

3 min read

In Theory… The Power of Influence is Mighty

Jan 16

Mind Over Influence — The Bullet Theory

Have you ever squeezed drops of food coloring in a clear glass of water? You drop a couple drops of red, when the intention of the water vibrantly changing color. Red suddenly seems boring, so you manipulate the original outcome by adding a couple drops of blue. What do you…

4 min read

May 16, 2021

The #Evolution of Social Cause Communications

The way citizens and institutions communicate with one another and connect with one another has evolved at a hasty speed, particularly during and beyond the dawn of the digital era. As author Thomas Tufte noted in his book, Communication and Social Change, the dynamics specifically between media, communication, civic engagement…

Social Media

4 min read

The #Evolution of Social Cause Communications

Dec 5, 2020

Does the Second Mouse in Fact Get the Cheese?

Have you ever thought to yourself, “woulda, coulda, shoulda… but I didn’t…” and had regret from not jumping on a brilliant idea you had, or pursuing a lofty dream of yours that you waited too long on before someone else took the idea and ran with it? …

Social Media

7 min read

Does the Second Mouse in Fact Get the Cheese?

Nov 21, 2020

Use Social Media to Sleigh, I mean, Slay, This Year’s Holiday Event

Social media can help a business’s event thrive, even if you haven’t done a ton of the prep work far out in advance. There are benefits of utilizing social media before, during and after events, & in this article, we’ll examine what social media efforts one particular woman can use…

Social Media

6 min read

Nov 7, 2020

Avoiding a Social Media Crisis

I’d love to be the friend who tells you that life is perfect, and you’ll never have to worry about a crisis with your business… but if I told you that, you’d have to spell “friend” l i a r. The reality is, if you fail to plan, you plan…

Crisis Management

5 min read

Oct 31, 2020

The Metrics — Starring Analytics in This Social Media Campaign Thriller

Social media doesn’t sleep, and while that doesn’t mean you shouldn’t sleep either, it does mean you need to always keep an eye out for the latest trends and developments the best that you can. This is why analytics are so important. While your eyes aren’t on your account/s 24/7…

Social Media

5 min read